Tuesday, March 16, 2010

Bruder Healthcare to expand Thermalon line.

Courtesy Drug Store News

ALPHARETTA, Ga. (Mar. 16) Bruder Healthcare Co. is looking to extend its line of Thermalon heat therapy products into the cough/cold arena, the company noted recently.

A recent sinus compress (covering the eyes and nose) test-marketed in the allergy set generated three-times the sales as compared to a similar SKU merchandised alongside other hot/cold therapies, the company shared with Drug Store News. The moist heat helps relieve sinus pain and congestion.

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